Vendor Spotlight--Sara Heilwagen Paper

We are glad to be featuring Sara Heilwagen Paper + Photography today, at custom stationer in Nashville. Sara likes to create unique creations for her brides, check out more about what she can do: Tell us about your company

Sara Heilwagen Paper + Photography is a custom stationery company based here in Nashville, Tennessee providing printed paper goods locally and worldwide. I am also a hobbyist photographer specializing in children, families and couples. To view my collection, you can visit my website, as well as follow me on Facebook and Twitter for client spotlights and product updates.

How did you get started in creating wedding stationery?

I was asked by my Aunt to design her wedding invitations and simply fell in love with creating wedding stationery. You really help make the day special for the couple and their guests, and it is such an honor to be a part of those lifetime memories. The creative themes and ideas couples incorporate into their weddings make it a unique and exciting industry to be a part of.

What are some misconceptions about custom wedding stationery?

I believe the biggest misconception is that custom wedding stationery is unaffordable unless you have a large budget. I enjoy being able to provide custom invitations that are both beautiful and affordable for couples whether they have $500 to spend or $5000.

Another misconception would be that the color selection is very limited. I am always disappointed for brides (who went elsewhere for their invitations) when I hear they had to choose an alternate color because the vendor was unable to match their chosen color(s). Together with an incredible paper company and a local Nashville printer, I make every effort to match the couple’s color(s) as closely as possible throughout their custom suite.

Explain the process of creating custom wedding stationery with a bride.

Most couples have a vision or theme they share with me through a Pinterest board, color swatch or other items that are important to their wedding day as a starting point as well as what pieces they will need such as invitations, thank you notes, programs, and so on. From there I will present ideas, discuss the costs involved and gather their feedback. Before any materials are ordered and the design is sent to the printer, the couple will receive a digital proof to approve or make changes.

What other products do you offer?

Sara Heilwagen Paper + Photography can provide couples with all their wedding paper goods such as programs, thank you notes, menus, place cards, favor tags…whatever you need for your dream wedding day! I also offer shower and party invitations, save the dates, address stamps and birth announcements which can be ordered through my website, Like the wedding stationery, these products can be custom created or chosen from the designs in my collection.

Some personal questions about Sara:

Mac or PC I’m a PC

Tea or Coffee Tea, my current favorite is hot Vanilla Chai. One of the most commonly heard phrases at our house is my husband saying “you bought more tea?!” We have a few boxes!

iPhone or Blackberry HTC Smartphone

Favorite Song Right Now Wagon Wheel by Darius Rucker. I had the amazing opportunity to meet him when he performed at the Sirius/XM Theater in Nashville in April and it only made me love it more. I play it often; my 4 year old knows all the words!